Booster your Landing Pages Conversion Rate

Last years making landing pages for different products, services or even different target groups of users has been one of the most important part of e-marketers work. The reason for this is because a landing page is the most effective way to take more of your advertising campaigns and give more of what your visitors need in one single page.

Understanding of landing pages:

A landing page by it’s self is a single page of your website that is aimed to certain target of users or advertising campaign. There are few main purposes to make a landing page:

– Promote certain good or service that you are offering.

– Make your visitors taking certain action – Subscribe to your newsletter, register to your website, invite people, share in social medias, download a material, bookmark etc.

– Get to known your users with certain information – new terms of use, special delivery terms, changing your office, holiday work time and etc.

In this article I will try to give you few great tips on what’s important to do to take the most of landing pages.

1. Think, focus and plan your landing pages

What’s the goal of your landing page? Every landing page needs its goal, its target audience and its focus, it’s only reason to be stand-alone landing page, and not a part of your ‘about’ or ‘promotions’ page  for example. Think about what are your expectations of this page. What do you want to achieve with it – more subscribers, more sales, more registrations, more shares or etc.

2. Design it better

2.1. Clear Call to Actions

Your call to actions must be tied to your landing page goals. Think about what emotions and actions you want to provoke in your visitors and try to call it with every possible element of website – hero image, CTA buttons, colors, text etc.

Try to create custom call to action texts for your buttons. Good example of this is WhenIWork.com which is online scheduling software. They use “Start scheduling” as their CTA. What could you think about your CTA instead of “Buy now”, “Start now”, “Subscribe”?

2.2. Social proof & Trust elements

Including social proof elements like testimonials and case studies is pretty valuable for your landing page. Trust elements like credit card logos, company address, https and secure payments signs and money back guarantee is also very significant to build trust in your visitors.

2.3. Right flow

Use the right flow and the right order of your landing page elements. Here’s a good formula for that:

1. Try to remove all sitewide navigation elements.

2. A nice hero image, floated by clear headline and CTA is always underlined with your customers logos is a good start.

3. These you can follow by your product key features and advantages displayed in very readable way (images, and short text).

4. Add few good testimonials or case studies followed by a CTA section with great headline and pricing (if you sell).

If you have to design long sales page its good practice to include trust elements and CTA sections after almost each of the sections. “Ready to start?”, “Ready to order?”

3. Use the right wording. Be short.

Use Simple headlines.

As most of you know people hate reading. Your visitors just land on your page and read by diagonal. So try to catch their attention with easy to read and understand headlines and don’t believe they will really read all the text in your site.

So here are few simple rules to follow when you are writing headlines for your landing page:

• Be specific and short.
• Tell what they get. Not what you sell.
• Focus on one thing that is most valuable for your customers
• Try to reflect the expectations of the visitor

4. Show it to the right audience

Finding the right audience for the landing page is as much important as everything I’ve written above in this article. Before starting your advertising campaigns think about the following:

• Who is your product/service for?
• Who is this landing page designed for?
• What kind of device are they going to use to see it?
• What time of the day are they going to visit it?